Mozambican Youth to Be Empowered by Renowned Inuka Executive at Transformational Leadership Event

On April 12th, the city of Maputo will host a landmark gathering in the realm of youth entrepreneurship. Businesswoman Carla Ernesto, a distinguished Sapphire Leader within the Inuka brand, will extend a warm welcome to South African powerhouse Toleka Ludidi — currently holding the esteemed rank of Executive Diamond, the second-highest tier of leadership within the company. Ludidi will facilitate a dynamic in-person seminar under the banner “Success Journey of a Top Leader.”

The primary objective of this event is to inspire and empower Mozambican youth to pursue financial autonomy through network marketing — particularly via Inuka, a well-established fragrance and cosmetics brand with a community of over 240,000 members spanning 11 African nations.

“My driving motivation was to provide Mozambican youth with a concrete and relatable example of what is possible through network marketing,” Carla Ernesto shared. “Toleka Ludidi is living proof — she transitioned from a stable banking career to dedicate herself full-time to the Inuka business. Today, she sustains her livelihood entirely from the income she earns within this sector. Her journey epitomises courage, strategic foresight, and unwavering discipline.”

This initiative also aims to dismantle the pervasive notion that success is reserved for those with pre-existing wealth or privilege.

“I want young people to understand that success is not a birthright for the privileged few, but the outcome of persistence, clarity of purpose, and collective effort,” Ernesto asserted. “Toleka’s story is a testament to the transformative power of dedication — showing that with structure and resilience, one can build a stable and meaningful source of income.”

To foster genuine engagement, Carla Ernesto has invested significantly in relatable, youth-centred communication strategies, utilising social media platforms and real-life testimonials of individuals who have reshaped their lives through Inuka.

“We are cultivating an ecosystem where young people feel recognised, inspired, and capable,” she explained. “We’re showcasing real-life stories — ordinary individuals who are achieving extraordinary things through Inuka. Beyond storytelling, we’ve developed a comprehensive support system including training materials, peer support circles, and consistent mentorship.”

With half a decade of experience in the business, Carla now leads a growing team of over 500 members across various Mozambican provinces and oversees two physical storefronts located in Maputo and Namaacha. Her evolution within the brand is a testament to what can be achieved through diligence and vision.

“When I began this journey five years ago, I was riddled with uncertainty — just like many others,” Carla recalled. “But with consistency and collaboration, I ascended to the Sapphire Leader rank. My greatest hope is that more young Mozambicans come to realise that they need not emigrate to attain success — it is attainable right here, with the right mindset, community, and determination.”

The event’s guiding theme, “Success Journey of a Top Leader,” encapsulates its core mission: to demonstrate that personal and professional fulfilment is within reach, even amidst economic adversity.

“This theme serves as a symbolic bridge between aspiration and execution,” Carla elaborated. “Many young people are sidelined by barriers to the formal job market, and for many, entrepreneurship becomes the only viable path. Toleka’s journey mirrors these struggles — but rather than yielding to limitations, she chose to forge her own legacy.”

More than a standalone event, Carla underscores the importance of continuity. For those young participants ready to take the first step with Inuka, a robust post-event support framework has already been designed.

“We are committed to ensuring sustainable growth,” she affirmed. “That’s why we’ll offer continuous training, regular mentorship, experiential learning forums, and monthly goal-setting challenges. Inuka is not a solitary venture — we prioritise collective progress and foster a culture of mutual upliftment.”

This high-impact event is poised to become a pivotal moment for Mozambican youth in search of a credible and empowering route toward financial independence and personal development. Participation is free of charge, but seats are limited and reserved for those who register in advance.